Beginning of Journey

About a year back I switched my job. From being a professional in the logistics industry who dealt with warehousing and transportation issues, I made a transformation to the world of retail. I had dealt with retail clients earlier but from a distribution point of view, never the bread and butter retail stuff like merchandising, pricing, promotions etc. As I get more exposed to these ideas, I realize what a fascinating and interesting world it is out there. I have started walking into stores a different person. Now my eyes look for holes in the shelves (read stock outs). They look for end-caps crammed with irrelevant stuff. They get delighted at a well posted signage. With this blog I hope to chart new areas of retail and share my experiences and hope to learn from fellow bloggers. And what a time to start - right before holiday season when virtually all retailers are getting stocked up as item seasonalities come into play and the challenge to make the most before the year closes!!!!