Just another manic monday?

As online retail traffic continues its upward trend with every holiday season, new business terms keep getting defined to explain the phenomenon. The latest addition to the list is "Cyber Monday". Created by the National Retail Foundation it represents the first monday after the Thanksgiving weekend when consumers return to work and spend time shopping online to make purchases for the holiday season. I came across a very interesting article on how cyber monday sales can be boosted by not just online ads but by complementing them with non online ads. The article says - "One limitation in the search space is volume. There are only as many searches as there are people multiplied by the queries they do." The publisher of the article found that - "20% of all search volume can be correlated to TV GRP volume. So, while we've always known that TV creates an interest that search can fulfill, this gives us sufficient evidence that it creates a volume of interest which can substantially move the impression needle, and therefore increase CTR and potentially CVR for your campaigns". So in a time where ad spends are progressively shifting to online media, looks like there is still some steam that can be driven off of traditional media to drive traffic to online sites.