Tuesday, November 20, 2007

Orderly Black Friday????

Looks like all the mad rush that you encounter the morning after Thanksgiving might be handled in a much more orderly way if retailers are going to successfully implement what is described in this news brief. Best Buy and some other retailers are planning for handling the line of customers that go all around the block in an orderly way with ample hands manning the check out registers to provide a good customer experience. One of the store managers explained it as "Just like a football team, if you're running to the right, the blockers need to know which way to block," he explained. Except Best Buy's employees don't aim to block anything; rather, their goal is to orchestrate an orderly flow". One of the things which is difficult to control however is the customer desperation to get to the sweetest deals before they run out. A few years back I remember waiting outside the Best Buy store the day after Thanksgiving and they did something very sensible. There were about 20 HP laptops which were offered at deep discount deals. Half an hour before the store could be opened, the store manager walked along the line asking for who were there for the laptop deal and handed out tokens. Once the tokens were over, anyone down the line wouldnt get the deal. Otherwise you can imagine two customers pulling a laptop from two ends and the store manager tearing off his hair. What I keep wondering is what if the store published a floor plan and the deals are mapped on them. If I am looking for a flat screen TV, wouldnt if be better if I knew exactly where it was so that I dont end up coming in the way of anyone else rushing for a deal in another area? Just a thought...havent been to a crazy Friday morning since a few years. Maybe someone has already implemented this idea.

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