Tuesday, February 17, 2009
Microsoft Retail Store?
Hmm...Microsoft recently announced its intent to open retail stores. The blogosphere is drawing comparision to an Apple store where customers get exposure to Apple products and the essential Apple "experience". What I am wondering about (and many others are too) is the merchandise itself. Now unlike Apple, MS doesnt really manufacture PCs. So is it going to be X-Box, Zune etc and potentially a tie-up with an OEM without a significant retail presence? (Dell?). How would other partners (HP, Sony etc) react? Found some images online of how the store would look like? If I didnt know it was a model of an MS Retail concept store, I would have almost thought it is some kind of upgraded Best Buy!!!...I am waiting to see what is MS's retail strategy.
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6 comments:
You need to do your homework well before commenting on the retail presence of Dell.Dell has 31 branded Dell exclusive stores pan India.Over 50 SIS spread across LFR's and sold in almost 5000 retail doors(mom n pop stores.
That's an interesting thought. I wonder if they can trust their own point of sale software. Would be funny if they were selling Microsoft Dynamics POS but using Intuit Quickbooks POS at the register.
The retail signage refers to a variety of technologies used to replace traditional retail signs. Instead of static print signs and billboards, digital signage is composed of electronic signs dispersing content and messages in the most targeted, interactive way.
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